{Front page, meeting handout}
This outreach handout was used during a series of Road Safety Summit meetings held in the Fall of 2011. The three questions were given to participants during the meeting, and their responses were recorded. This handout was written and designed by me, with data from departments. I also managed the outreach meetings, prepared stakeholders for participation, and drove turnout.
Messaging for this handout and for other materials was very specific: road safety was approached from a data-driven perspective ("white lab coat"), and a perspective that focused on road safety as a public health issue.
In order to encourage objective and data-centered discussion, a variety of data points were included.
From the in-person meetings, meetings hosted by partner organizations, and from online comment, more than 3,000 separate comments were gathered. After a series of advisory group meetings and a public update meeting that helped shape the plan, in 2012 the Road Safety Action Plan was released and the Be Super Safe Campaign was launched as well.
For those tracking media coverage of projects such as rechannelizations, there was a noticeable shift in storyline from the "War on Cars" to a safety focus. While there were several factors going into this, the Road Safety Initiative was certainly one of them.
For those tracking media coverage of projects such as rechannelizations, there was a noticeable shift in storyline from the "War on Cars" to a safety focus. While there were several factors going into this, the Road Safety Initiative was certainly one of them.